What is the Blue Butterfly Campaign?
The Blue Butterfly Campaign was created by Max’s Blue Butterfly, a 501(c)(3) non-profit organization created to raise money for researching a cure and effective, less damaging treatments for childhood Acute Myeloid Leukemia (AML). Leukemia is the leading cause of death among children and is shockingly underfunded. But we can change that!
There is a 90 percent survival rate for the most common form of childhood leukemia, Acute Lymphocytic Leukemia (ALL). The Blue Butterfly Campaign specifically targets AML because this less common type of childhood leukemia has the highest mortality rate, only a 40-50 percent survival rate. In addition, 10 percent of children will die from side effects from the treatment itself.
Because AML cases represent a smaller percentage of all childhood leukemia diagnoses, this disease is currently underfunded. According to most leading experts in this field,
“Much work remains to be done to improve outcomes for this group of patients.”
In addition to raising money for research, the Blue Butterfly Campaign provides an online resource directory to help families and friends of children with cancer.We know what an overwhelmingly difficult journey an AML diagnosis can be, so it’s our goal to support families and be a gateway for information.